SABINA X ESTHER BUNNY

SABINA in corporation with AI Thailand launches Esther Bunny collection for the first time in Thailand. Inviting Korean cartoon character lovers to shop without having to fly far. SABINA in corporation with AI Thailand launches a lingerie collection SABINA x Esther Bunny. The Korean-American artist, Esther Kim is the creator of the cute pink bunny character which is popular among Koreans and Asians girls. Confidently receive great feedback among young customers who cannot travel to Korea and shop during the COVID-19 epidemic. The target market is young women age from 18 up to first jobber who loves to dress up, mix and match and wear innerwear as outerwear. We provide a special event for Esther Bunny lovers and fan at Siam Square one and a pop up store installed by Sabina at Siam Square soi 2 where customers can come and shop and take photos with Esther Bunny. It is expected to increase in sales for Sabina’s special collections by 25% in the second quarter of this year.

SABINA x Esther Bunny lingerie collection comes with 8 types of inner wear including soft bra, body suit and crop bra focusing on design for women where they can have fun mix and match with outer clothes perfectly. In addition, there are 4 types of socks and mask with Esther Bunny’s exclusive design. Find out more on Sabina Shop and Sabina online shop. Meet the adorable giant Ester Bunny balloon at Sabina booth which located in Siam Square One, Siam Paragon Department Store, Sabina Shop and Siam Square Soi 2.