Creampuff Bunny Shuya was first introduced as a KakaoTalk emoticon in 2019, and became a beloved character for its fluffy and adorable image. Since its debut, the emoticon has gained a strong fan base, consistently ranking at the top with each release. To date, more than 20 series have been released.

The adorable stories of Shuya and Toya's everyday life have resonated with many fans. Short comics are regularly published on Instagram alongside various other digital contents such as animations, illustrations, and KakaoTalk themes. Additionally, the brand has expanded into a wide range of character merchandise, including plush toys, pouches, stationery, household goods, and apparel.